Clients

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T-Mobile

The Task

  • Analyze of telco data from social networks for 12 months.
  • Analyze campaign Volavka and its impact on social networks.
  • Analyze campaign Bezpečnost and its impact on social networks.

Result

T-Mobile gained insight into the social networks and impact of the marketing campaign. By comparing competition in time we have found that O2 customers are very dissatisfied with cancelling of their youth plan. Based on the analysis, the main topic for marketing campaign have been identified (e.g. availability of mobile network in different areas). Customers do not understand the term shared internet => budget reallocated to different campaign goals.

Nestlé

The Task

  • Market research for a life-style magazine promoting health.
  • 15 million posts from relevant sources to be analyzed.

Result

Identification of top 5 topics that are most relevant for the market (= for the customer). Recommendations for articles based on season and topic attractiveness. Discovery of controversial topics (e.g. dukan diet) and recommendation to promote these topics. Identification of key words for PPC campaign (e.g. UM = umělé mléko; in English: AM = artificial milk). Quantification of language that customers truly use.